TAG Heuer has always been famed for its original and exciting watch advertisements with the latest offering not disappointing its legion of fans: Starring the richest golfer in the world, Tiger Woods and a mystery Formula 1 driver, the advertisement features amazing camera work and effects at a rumored multi million dollar cost to the owners of TAG Heuer, leading luxury goods company LVMH. The current TAG Heuer produced models centre around the racetrack theme with recent release including the Monaco V4, which has a movement that is driven by belts rather than gears and the Carrera Calibre 360 which is the first mechanical wristwatch to measure and display time to 1/100th of a second. The golf connection has also continued with Tiger Woods himself collaborating in 2006 with TAG to produce a watch named ‘The Professional Golf Watch’ which went on to win awards at the International Forum Design in Hanover Germany.

And the mysterious race car driver? Most likely to be Formula 1 star and 2007 World Champion Kimi Räikkönen. Kimi has devoted his passion for design and technology to actively take part in the concept and development of TAG Heuer watches and, more recently, of TAG Heuer Avant-Garde Eyewear line. He wears the TAG Heuer Carrera Racing as well as the New TAG Heuer Formula 1.

Check out all the latest Tag Heuer designs on sale now at www.amatorywatches.com

Hurrah for Hollywood! In our post today we are celebrating the fabulous world of Chanel and their most gorgeous of designer watches, recently seen on screen stars such as Sarah Jessica Parker and Liz Hurley: The Chanel watch collection is both unique and innovative, touching upon both the avant-garde as well as the elegant and sophisticated designs one would expect from the House of Chanel.

Creative Director at Chanel Jacques Helleu followed Coco Chanel’s credo, having designed the first Chanel watch named ‘Premiere’ in 1987 . The first model of the Chanel J12 watches line was introduced in 2000.

In 2005, Chanel designers introduced the J12 line into the area of Fine Jewelry timepieces - they developed the jewelry watch that was equipped with the tourbillon. Chanel asked experienced Swiss watchmakers to develop the exclusive ‘CHANEL O5-T.1′ movement.

In 2006, the line was joined by Chanel J12 Haute Joaillerie set with 597 baguette-cut diamonds, followed by the creation of the Chanel J12 Tourbillon Haute Joaillerie. In 2007, Chanel launched its first J12 GMT model.

In 2008 Chanel has signed an exclusive agreement with the coveted watchmakers Audemars Piguet for its latest release which is sure to be another celebrity favorite: Like its handbags, couture and jewelery, Chanel continues to dominate the world of luxury and fashion almost 30 years since the death of its creator Coco Chanel.

Amatory Watches produce all of Chanel’s favorite styles at amazing replica prices - so perfect no one need ever know its not the real thing! Simply follow the shop link at the top of the page to purchase a little piece of designer luxury today…