The world of celebrity endorsements is today worth billions to a huge number of movie stars, professional athletes and figures in the public spotlight: From tennis tournament winners to business leaders, watch companies are paying big bucks for celebrity individuals to wear and promote their designs.

Omega have been the biggest splashes of endorsement dollars with past and present star endorsers including George Clooney, Nicole Kidman and Anna Kornikova. Reportedly worth million dollar deals, it is these endorsements which line the stars pockets, but also see watch sales soar.

Tag Heuer were one of the original companies to use celebrity endorsers for their line of sports themed timepieces and now boast one of the biggest players of all in the form of Tiger Woods: Tiger is reportedly set to be the only ever billionaire golfer, with the majority of his earnings made through endorsements for companies such as Tag. Not satisfied with this huge catch, Tag Heuer also credit Brad Pitt as being one of their stars on the payroll, which has boosted their sales greatly with the younger crowd. Tag are definitely the brand to look to for young, in the media celeb endorsements and change their brand role model periodically.

John Travolta’s passion for flying has made him the obvious choice for super luxury brand Breitling with their aviator style timepieces. Featuring in a series of glossy magazine ad’s, John is seen wearing full flying gear and sporting a serious pose to the cameras. Not the best shot of him ever taken, but hey - it gets the watches bought and on wrists in no time at all! It seems that if you want to sell watches these days, celebrity endorsements are the only way to go… For Omega, Tag Heuer and Breitling super deals visit www.amatorywatches.com